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Every local business

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Every local business

How to write a Google Business Profile description that says something specific

Trade the template wording for your real specialties, service area, and how the work gets done, in one sitting.

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Every local business

How AI assistants decide which local business to name first

ChatGPT, Claude, Perplexity and Google's AI Mode each read different signals before they recommend anyone. Here is what they read, and the four ways a local business can build those signals.

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Every local business

It's 2005 all over again, and this time you can start early

People now ask AI who to call, and it often names just a few businesses. Here is why this feels like the early days of Google, and what a local business can do about it.

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