Articles
How local businesses get recommended by AI.
Plain-English notes on what AI reads, who it names, and what a busy owner can do about it.
Every local business
How to write a Google Business Profile description that says something specific
Trade the template wording for your real specialties, service area, and how the work gets done, in one sitting.
read itMortgage brokers
Why a local mortgage broker only needs to beat a handful of nearby firms
National lenders and big directories fill the page when you search your main keyword, but local search narrows your real field to the firms near you. Here is why, and what to do about it.
read itEvery local business
How AI assistants decide which local business to name first
ChatGPT, Claude, Perplexity and Google's AI Mode each read different signals before they recommend anyone. Here is what they read, and the four ways a local business can build those signals.
read itEstate planners
Estate planning attorneys: when someone asks AI who to call
More people ask AI assistants for names before they call a lawyer. Here is how an estate planning attorney can be clearer, more helpful and easier to trust online, within bar rules.
read itInsurance agencies
Most insurance agency sites say the same thing. Here is how to say something real.
Free quotes, personal service, trusted since 1987. Every agency says it. Here is how an independent agent can make real expertise easy for customers and AI assistants to find.
read itEvery local business
It's 2005 all over again, and this time you can start early
People now ask AI who to call, and it often names just a few businesses. Here is why this feels like the early days of Google, and what a local business can do about it.
read itWant this done for your business?